The purpose of National Breast Cancer Awareness Month is to make people all over the world more knowledgeable about this disease. In conjunction, government agencies, medical societies, and nonprofit organizations work with survivors to raise money to fund research, educate women about the importance of getting regular mammograms, as well as detail methods of prevention and early detection.
National Breast Cancer Awareness Month dates back to October 1985. This is when the first organized movement to bring attention to the dangers of breast cancer occurred in the United States. Since then, campaigns to educate the public about this disease have continued to thrive and multiply.
Breast cancer is the most common form of cancer that affects women. As of 2008, over 1.3 million new cases were reported worldwide and 458,000 deaths also contributed to this disease on a global scale. Currently, the region with the highest rate of breast cancer-related cases is North America.
A pink ribbon is the international symbol of National Breast Cancer Awareness Month. In October 1992, SELF Magazine created the concept of using a pink ribbon to symbolize the importance of breast cancer awareness. SELF editor Alexandra Penney then teamed up with the cosmetics company, Estée Lauder, and their then vice president, Evelyn H. Lauder. As a result, 1.5 million pink ribbons were distributed at Estée Lauder's cosmetics counters all over the world. Lauder, who is also a breast cancer survivor, formed the Breast Cancer Research Foundation which has raised more than $325 million for cancer research.
Visit the American Cancer Society's website for more information about breast cancer or National Breast Cancer Awareness Month.