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If your dream is to one day own and operate your own business, one of the most important decisions you’ll have to make is how you’re going to market your company. In conjunction, observing national holidays happens to be an ideal way to promote your business by appealing to a various assortment of potential new customers.

How Many Different Types of National Holidays Are There?

Other than U.S. holidays, there are other national holidays in various categories including:

  • Food days
  • Historical observances
  • Religious observances
  • Specific people days
  • Pet days
  • Medical condition days
  • Military days
  • Industry days

Can You Give Me an Example of How to Use a Holiday to Promote my Business?

Let’s say you own a pet store and you discover that February is National Pet Dental Health month. In response, you could offer customers pet tooth brushes and tooth paste at a reduced price. Then you could make potential customers aware of your sale by promoting this on your business's social media pages and possibly a blog.

What Are Some Social Media Outlets to Promote My Business?

You could promote your business on the following social media outlets:

  • Facebook
  • Twitterpexels-photo-374720
  • Instagram
  • Snapchat
  • YouTube


How Can I Use a Holiday to Boost my Social Media Presence?

There are several ways to boost your social media presence. The first option could be to create and post blog content that spotlights and celebrates a national holiday long before it occurs. Second, you could create and share holiday-themed posts that tie your business and the upcoming celebration. You could also create a unique hashtag to post on your social media pages. Lastly, encourage your coworkers to share your business's blog and social media posts.

How Can I Use a Holiday to Promote Sales? 

Research the history of a holiday and establish a connection between this celebration and your business. By choosing an item that ties into a specific holiday and building a sale around it, you'll be able to publicize your sale on your business's social media pages. In addition, you can also create and distribute fliers regarding any upcoming sales.

How Can I Use a Holiday-Theme to Promote My Business?

One tactic is to consider hosting a holiday-themed party or open house at your business. Encourage your staff to engage and establish relationships with the customers who attend your event. Make sure to take photographs of your event which can then be used to post them on your social media pages. If you're good with a phone camera, consider live streaming it to increase audience engagement.

Where Can I Learn More About How to Start and Market My Own Business?

Hocking College offers a Business Management and Entrepreneurship Program. In two years, you can graduate with an Associate of Applied Business in Business Management and Entrepreneurship degree that can provide you with the knowledge and foundation you need to one day start your own business.

For more information on this program, contact the Program Manager, LaDora Ousley, at ousleyl@hocking.edu or (740) 753-7062.

Earn Your Business Degree in Two Years at Hocking College