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8 Steps to Starting a Real Estate Business

by Tim Brunicardi on February 11, 2019

If you’re self-motivated, a problem solver, and have an interest in houses, perhaps you should consider going into the real estate business. After awhile, you may even want to open your own real estate business.

What Is A Real Estate Business?

According to Fortune Builders, a "real estate business is a business entity that deals with the buying, selling, management or investment of real estate properties.”

How Can I Start a Real Estate Business?

Anyone interested in starting a real estate business should be prepared to spend countless hours conducting research and coming up with a plan of action before actually going into business for themselves. Before getting started, you should adhere to the following business-oriented suggestions:

  • Define your goals. Long before you actually open your business you need to take some time to evaluate and prioritize your plans for the future. Do this by mapping out your personal and financial objectives, and then decide what benchmarks you hope to meet.Mid-section of a man using laptop in cafeteria
  • Do your research. Start doing research on your industry that will reinforce your goals or motivate you to regroup and go in a different direction. Asking yourself questions like what will help drive profit will reveal everything you need to know before you continue to move forward.
  • Craft your strategy. After you’ve done your research, you should begin formulating ideas and figuring out what you need to help your business succeed.
  • Make your website look professional. Since having a web presence is essential in today’s business world, you need a professional looking website that’s easy to find and appealing to prospective clients.
  • Design a marketing strategy. Think of unique ways you can promote your business and set it apart from your competition.
  • Polish your campaigns. Work with marketing professionals to make sure your campaign is fun and sophisticated enough to reach your desired customers.
  • Follow-up on leads. Even if a prospective deal falls through, stay in touch with your lead and establish a relationship with them. This way the next time they become interested in a property, they’ll more than likely come to you first.
  • Network, network, network. In the real estate business, the majority of the leads you’ll get will come directly from your family, friends, and business acquaintances. Therefore whenever you get the opportunity to socialize, that’s the ideal time to ask questions and make connections that could lead to actual deals.

Where Can I Get the Training I Need to Enter the Real Estate Business?

Hocking College in Nelsonville, OH offers a 4-course certificate program that allows students to obtain a Certificate of Completion in Real Estate. In one semester, certificate holders will be prepared to take the state of Ohio’s real estate exam.

For more information on this program, contact Program Manager, LaDora Ousley, at ousleyl@hocking.edu or (740) 753-7062.

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