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The Hocking College Experience

How You Can Use Social Media to Market Your Business

by Tim Brunicardi

If your goal is to become an entrepreneur, how you decide to market the business you create will play a monumental role in helping you secure the success you desire.

From Legal Briefs to Barley: How a Fermentation Science Student Brewed Himself A New Career

by Tim Brunicardi

When Gallipolis, OH native Benjamin Saunders decided to enroll in Hocking College’s new Fermentation Science Program, his dream of one day owning his own distillery finally came to fruition.

13 Events Accounting Students Should Consider Attending

by Tim Brunicardi

If you’re an accounting student who would like the opportunity to travel, network, and learn about upcoming trends in your profession, then why not consider attending one of the below events.


Accountex USA 2019

Date: September 5-6, 2019
Location: Boston, MA
Recommended For: Accountants, CPAs, consultants, bookkeepers
Description: This is an accounting-oriented independent expo that will feature more than 50 sessions and 100 plus exhibitors.

Scaling New Heights 2019

Date: June 16-19, 2019
Location: Salt Lake City, UT
Recommended For: Accountants, CPAs, entrepreneurs
Description: “The Transformation Advisor” will be the theme of this event that will host 18 sessions about leadership and financial analysis.

AICPA ENGAGE 2019

Date: June 9-13, 2019
Location: Las Vegas, NV
Recommended For: Accountants, financial advisors, auditors
Description: Accounting, auditing, financial planning, and new technology trends will be discussed at this event.

Women Who Count National Conference

Date: October 21-23, 2019
Location: Orlando, FL
Recommended For: Female accountants, CPAs
Description: Organized by the Accounting & Financial Women’s Alliance, this event is geared towards female professionals in the accounting industry.

The ONE National Conference 2019

Date: September 23-24, 2019
Location: Montreal, Canada
Recommended For: Accountants, CPAs
Description: “Sustainability Through Innovation” is the theme of this conference that specializes in providing visitors with a multitude of informative networking events.

NJCPA Convention & Expo

Date: June 11-14, 2019
Location: Atlantic City, NJ
Recommended For: Accountants, CPAs, financial advisors
Description: This leading-edge event will focus on the ways you can work differently to deliver the highest level of service, value and competency.

IIA 2019 International Conference

Date: July 7-10, 2019
Location: Anaheim, CA
Recommended For: Auditors, accountants, CPAs
Description: Internal auditors from all over the globe will converge on Southern California to gain new perspectives, insights, and best practices relevant to all levels and industries.

TECHSPO New York 2019

Date: May 9-10, 2019
Location: New York, NY
Recommended For: Marketers, CPA firm owners, designers, innovators, entrepreneurs
Description: This is a technology-oriented expo designed to prepare CPAs, entrepreneurs, and marketing professionals for upcoming technology trends that will affect this industry.

National Technology Forum 2019

Date: May 22-23, 2019
Location: Toronto, Canada
Recommended For: Accountants, financial advisors, entrepreneurs
Description: The goal of this conference is to educate accountants about breakthroughs in technologies that can benefit their clients.

Commodity Tax Symposium 2019

Date: October 23-24, 2019
Location: Ottawa, Canada
Recommended For: Accountants, academics, lawyers, CPAs, consultants
Description: This conference will primarily benefit CPAs who want to learn new strategies regarding how to deal with critical tax issues by utilizing technology.

Dreamforce 2019

Date: November 19-22, 2019
Location: San Francisco, CA
Recommended For: Business owners, accounting firms, marketers
Description: This is a multi-day event that will feature over 200 information sessions and exhibits of cloud ecosystems and how they operate.

Microsoft Ignite 2019

Date: November 4-8, 2019
Location: Orlando, FL
Recommended For: Entrepreneurs, CPA firm owners, technology providers
Description: This two-day event will draw attention to new cloud technologies and how they can be applied to the accounting industry.

AAA 2019 Annual Meeting

Date: August 9-14, 2019
Location: San Francisco, CA
Recommended For: CPAs, financial advisors, auditors
Description: The American Accounting Association (AAA) is hosting this yearly event that will focus on new opportunities and challenges CPAs will face in 2019.

How to Build Your Business Using National Holidays

by Tim Brunicardi

If your dream is to one day own and operate your own business, one of the most important decisions you’ll have to make is how you’re going to market your company. In conjunction, observing national holidays happens to be an ideal way to promote your business by appealing to a various assortment of potential new customers.

Why Gen Z and the Construction Industry Are a Perfect Match

by Tim Brunicardi

Are you a member of Gen Z who can’t choose between attending a two-year college or a four-year college? Are you looking for a promising career path that won’t require you to take on massive amounts of debt? If this sounds like you, then perhaps you should consider getting into the construction industry.

Hocking College Hosts Regional Entrepreneurship Exposition

by Tim Brunicardi

In honor of National Entrepreneurship Week, Hocking College hosted more than 100 special guests for a Regional Entrepreneurship Exposition (REX) on February 21 at The Lodge at Hocking College.

National Entrepreneurship Week is a congressionally-chartered initiative founded in 2006.

Dr. Betty Young, President of
Hocking College, welcomed the guests that included regional high school students, Hocking College students, and local and regional business owners.

Business owners who participated included:

  • Anique Russell, Too Good Eats
  • Erik Peterson, Fern Hollow Farm, LLC.
  • Chris Chmiel, Integration Acres
  • Shawn North, North Fitness Center and Maya Burrito
  • Jordan Rhodes, Rhodes Manufacturing
  • Alex Bandar, Columbus Idea Foundry
  • Finn Fuller, Hocking Hills App

The day-long event provided an opportunity for students and business owners to develop a Business Model Canvas (BMC) based on their own business concepts. The Business Model Canvas is a strategic management and startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances.

Guest business owners shared specific strategies related to the BMC and how their businesses align with each of the sections of the BMC and worked directly with the high school teams to develop the components of the BMC.

High school students from Logan High School, Nelsonville-York High School, Sheridan High School, Vinton County High School, and New Lexington High School joined with Hocking College students to work through the viability of business concepts that included two school stores, a Chinese restaurant and food truck, web-based game, outdoor adventure store, and winery. Each school will continue to develop the canvas with progress being shared through Hocking College.

Hocking College Attends Ohio's Inaugural Realtors Broker Summit

by Tim Brunicardi

The Program Manager of Hocking College's Real Estate Certificate Program recently attended the inaugural 2019 Ohio Realtors Broker Summit, which took place on Wednesday, February 20 in Columbus, OH. This all-day program brought brokers, managers, and owners from across the state to network and share strategies geared towards helping real estate professionals establish and operate successful brokerages.

What Does It Take To Become An Entrepreneur?

by Tim Brunicardi

Did you sell lemonade as a kid to make money? Does creating a business from the ground up sound like something you'd want to do? If so, then perhaps you have an entrepreneurial spirit.

8 Steps to Starting a Real Estate Business

by Tim Brunicardi

If you’re self-motivated, a problem solver, and have an interest in houses, perhaps you should consider going into the real estate business. After awhile, you may even want to open your own real estate business.

Which Of These 12 Leadership Styles Are You?

by Tim Brunicardi

In today’s competitive job market, having leadership experience is a skill that no applicant can afford to be without. However, in order to become a successful leader, applicants must first determine which style of leadership will best compliment their personality.

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